Today 22 states are holding their primaries for both the Democratic and Republican parties, making it one of the most important nights until November 7 when the general elections are held.
News stations see tonight as chance to capitalize on viewer ratings by providing nonstop coverage of the result. One station in particular, MSNBC took full advantage of the mayhem by introducing "Vote-Zilla!" a big green monster, featured in the network's commercials to help capture views' attention.
MSNBC might want to have revised their idea of the "Vote-Zilla" advertising campaign, but its a little to late for that. No doubt though that tonight is going important to help bust ratings for news organizations, but aren't there better ways to approach views? The idea would have been more fitting for last Sunday, but not this Tuesday.
Who exactly are they trying to target with these ads? Fans of Clover field. The primary and caucus turn outs for young adult voters is at an all-time high, making 08' elections a great step forward into the future. The change has been brought by the campaigns ran by Barrack Obama and Ron Paul calling for younger American to become politically involved, not by a big green monsters.
5 comments:
I have to agree, the ad campaign of a big green monster should have been on Sunday rather than Tuesday.
Last Sunday,also known as Super Bowl Sunday would have been a better time to put the ad out. The big green monster campaign seems to be a funny ad and to promote younger people to vote.
On Super Tuesday, it seems a little inappropriate to publish the ad, since Super Tuesday is geared to more serious voters.
People of the middle to older ages tend to tune in on Super Tuesday than any other time, until November.
And yes, there are more young voters now than ever before.
I am inclined to believe that bad publicity is better than no publicity. Almost everyone, whether they admit or not, is infatuated with a good train wreck. I don't know if MSNBC thought this was genuinely a good campaign, but I am willing to bet it brought them a higher rating than people think. How many people do you think are talking about this right now? Now, how many people do you think are still mulling over the coverage that was on CBS, ABC, CNN or FOX? I think people will be a little more tempted to tune into MSNBC to see what other "train wrecks" they have up their sleeve. Like I said, bad publicity is better than no publicity.
Yes they should have posted the ad sooner. One thing I noticed is that they were trying to promote young voters to vote, but many young people today are not even registered to vote. (Or at least many young people I know) So if that is the case they should have been advertising months ago to draw younger people to the polls.
Yeah maybe they think young Americans can relate to a big green monster? No, that was pointless and should be on Super Sunday not Super Tuesday. Young peopel shoudl get out their and vote but they alos need to be educated on the politicians. Commercials like that shoudl be more informative than anything. Maybe MSNBC should advertise in a more clever and efficient manner.
I have to agree 100% with Jan on that bad publicity is better than no publicity. I personally wouldn't be attracted by a big grean "Vote-Zilla" monster, but hey, if it gets other peoples attention, why not go for it.
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